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Halcyon
62% of new revenue now from partners
A referral programme built in an afternoon now outsells paid acquisition.
- Industry
- Design software
- Team
- 90 people
- Relationship
- Customer since 2025
Halcyon's users are designers who recommend tools to other designers. The recommendation was already happening; there was simply nothing rewarding it.
A programme, not a project
The team had scoped an in-house referral system at roughly one engineer-quarter. Instead they enrolled their first hundred users on a Thursday afternoon with tiered commission, fraud checks and payouts already handled.
What changed
- 62% of new revenue now originates with a partner link
- Commission tiers by plan, set once and never touched since
- Zero engineering time spent on payouts, tax forms or disputes
The three engineers shipped the collaboration feature instead.